Lexington Home Brands Looks to Brazil for Boost

August 6, 2011  by in UnCategorized   

By Aggregated Content in Business Strategy on August 7, 2011 from http://c.moreover.com/click/here.pl?z5045327098&z=1250249027 One of the first things Art Negrin noticed during his recent trip to Brazil was the lack of shoes. Negrin, vice president of international sales for furniture maker Lexington Home Brands, didn't mean this literally. He was referring to an often-told tale about two shoe salesmen who are sent to a remote island by their employer.The first arrives and, after realizing nobody is wearing shoes, quickly declares it a lost cause and leaves. The second makes the same observation and declares it to be the opportunity of a lifetime. "

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