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Bellacor Launches Flash Sale Site
August 4,
2011 by in UnCategorized 
By Home Furnishings Business in Furniture Retailing on August 5, 2011
Online home furnishings retailer Bellacor has started a members-only private flash sale Web site,
Olume.
Consumers can sign up today to view and purchase a limited quantity of home products priced at up to 75 percent off retail.
The needs of our consumers are changing," said Chris Fowler, director of marketing for Bellacor.com. "Weve adapted to these changes by continuing to offer our customers high-quality pieces for their home but at insider prices.
Olume showcases frequent new sales featuring a curated selection of home furnishing products from companies like Quoizel, Kenroy Home, and Southern Enterprises. Each sale will include a limited quantity of items from various categories such as lighting, furnishings, and decor. The pieces will be available on the site for a limited-time and sold on a first come, first serve basis.
Unique to Olume is the specialized knowledge of the furnishings industry that Bellacors merchandising department brings.
We have a decade of experience in this space and an equally long history with great brands," Fowler said. "Using this knowledge, we offer our Olume members special access to an extremely large selection of product from over 800 brandsall at drastically reduced prices."
Olume is also leveraging the social element of shopping by offering members who refer friends a $15 credit toward their next purchase. Additionally, members are able to use the Facebook like functionality within Olume to communicate preferred brands and products for future sales.