Crystorama, Wolf Furniture Team for Lighting

August 1, 2011  by in UnCategorized   

By Home Furnishings Business in Display on August 2, 2011

Wolf Furniture has selected Crystorama Lighting to help merchandise its 11 retail showrooms.

Crystorama will provide chandeliers, pendant lights and other fixtures for Wolf Furniture's 410,000-plus square feet of showroom space in stores located in Pennsylvania and Maryland. The selection includes traditional crystal chandeliers, youth lighting and distinctive lighting for modern interiors.
 
In addition to selling through lighting showrooms, Crystorama caters to the design trade and retailers that focus on design services.
 
"It's validating to have a respected retailer like Wolf Furniture choose Crystorama as one of its merchandising partners," said Brad Kleinberg, president of Crystorama Lighting, Westbury, N.Y. "Wolf Furniture puts a tremendous emphasis on the customer experience. Its stores are designed to recreate that feeling of home with carefully selected lighting and accessories that help shoppers visualize how they can transform their own spaces."
 
"Adding a Crystorama chandelier to one of our lifestyle vignettes makes the entire display come alive," said Joanne Neff, a buyer at Wolf Furniture. "We find that Crystorama's lighting fixtures enhance the furniture and create a home-like atmosphere that our customers appreciate. It also helps them make better buying decisions because they€™re able to visualize the furnishings in an intimate room setting."
 
Though Wolf Furniture is not a lighting retailer, its customers have the option of buying the lighting from the displays or special ordering from the Crystorama catalog.
 
"Sometimes shoppers fall in love with an entire look we have created in one of our stores, and it's important that we can offer them the option of one-stop shopping," Neff said. "Crystorama is able to fulfill those requests."