Banner Releases Vol. II of Retail Index

August 1, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on August 2, 2011

Banner Marketing has released the second volume of the Banner Retail Index, which reveals top trends of the most popular furniture store Web sites.

The most visited websites offered online coupons; did best with special offers such as $250 off; and displayed bedroom products. The new edition of the report, which includes webstore data from the first six months of 2011, focuses on how top furniture retailers are marketing to current and potential customers.

"We received a lot of positive feedback from the first report, which helped us to refine and improve our second edition,€ said John Dresel, CEO of Banner Marketing, the Spokane, Wash.-based integrated marketing and advertising firm. "We've shifted gears a bit to include more information on what specifically the top retailers are doing to draw in customers, knowing that this information can help struggling retailers improve their marketing practices.€

Data to support the index findings was collected from Jan. 1 through June 30, and includes information from the 109 furniture retailers that Banner Marketing serves nationwide.

Key highlights from the Banner Retail Index Vol. II include:
* The 10 webstores with the highest traffic rates incorporated nearly all of the online elements needed to attract and measure visitors, including offers, specials, videos, brands and analytics.
* The webstore with the best rate for converting visits to coupon requests had only 4,284 visits but 595 coupon requests, for a conversion rate of 13.89.
* The most popular offer category was for offers up to 10 percent off a purchase price; it was used in 375 promotions, generated 2,337 requests and had a conversion rate of 6.232.
* The most effective offer category was $201 to $250 off a purchase price; it was used in only three promotions, generated 80 requests and had a conversion rate of 26.6667.
* Among the 15 top offers in all webstores, one-third involved $100 off a purchase price.
* Among the 50 most popular products across all webstores, the most viewed online were bedrooms, followed by living rooms and sectionals.