Marcus Investments Acquires Milwaukee Verlo Mattress Franchise

August 1, 2011  by in UnCategorized   

By Home Furnishings Business in Acquisition on August 2, 2011

Midwest investment firm Marcus Investments announced Monday it has purchased the assets of the Milwaukee Verlo Mattress franchise out of Chapter 128 receivership.

The Milwaukee franchise includes six Verlo Mattress Factory Stores located in Glendale, Greenfield, Kenosha, Menomonee Falls and Racine, Wis.
 
Terms of the transaction were not disclosed.

"Today marks the bright start of a new chapter for the Milwaukee Verlo Mattress franchise," said David Marcus, president of Marcus Investments. "We look forward to continuing to welcome customers seeking great values in high quality, made-to-order custom mattresses, and combining that with the same approach to business that the Marcus family has employed for generations."
 
Marcus Investments Vice President Christopher Nolte added that the Milwaukee-area franchise has always had a solid base business.

"Going forward, we're planning to differentiate our stores from the competition in unique ways that will build on our established following," Nolte said. "We want to leverage the strong reputation the stores have built over the past 24 years for delivering top-quality mattress sets and sleep-related products at competitive prices into increased sales and improved performance."