HFIA, CSN Partner to Drive Store Traffic

July 31, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on August 1, 2011

Home Furnishings Independents Association and online retail giant CSN Stores have partnered to offer CSN's "Get It Near Me" program at an exclusive price to HFIA members.

Designed to drive customer traffic into stores, "Get It Near Me" utilizes CSN's Internet ad platform to promote participating retailers to the site's 11 million monthly shoppers.

Online customers on any of CSN's product-specific, furnishings sites will be able to locate and view retail showrooms within the shopper's geographic area by clicking on HFIA member advertisements. No contracts or minimum commitments are required of stores to participate. In addition, the program includes free account support, educational seminars on Web strategy and a rebate for HFIA members who use the program.

"Few independent home furnishings dealers will have the resources, money or staff, to create the kind of Internet traffic the CSN sites enjoy," said Mary Frye, president of HFIA. "However, "Get It Near Me" is an affordable way to drive more traffic from the Internet to the local retailer's site and to their store."

"Given CSN's tremendous traffic, I wanted to capture those leads into our store," said Seth Weisblatt, Sam's Appliances & Furniture, Fort Worth, Texas. "I've been tracking it with Google Analytics. We've definitely gotten some traffic from it. It's been good."

Based in Boston, Mass., CSN Stores, an HFIA member, is the second-largest online retailer of home goods in the United States and offers more than 3 million items from 5,000 brands. CSN Stores LLC is a $380 million-plus, privately held company serving customers in the United States, Canada, the United Kingdom and Germany. CSN's Web sites include: AllModern.com, Luggage.com, Cookware.com and BedroomFurniture.com.

For more information about HFIA and "Get It Near Me," visit the association's Web site; or contact Mary Frye by phone at 800.942.4663 or e-mail.