Spring Air, Jamison Sign Licensing Agreement

July 31, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on August 1, 2011 Spring Air International and Jamison Bedding have signed a license agreement that enables Jamison to make and market Spring Air-branded products in Indiana, Ohio and Kentucky.

Jamison will produce the Spring Air and Back Supporter products.

"Jamison is a perfect fit with our company and we're proud to have them as a partner in our growing group," said Rick Robinson, president of Spring Air. €œJamison is a strong, well-respected bedding producer in its own right, and in terms of business values like innovation and quality, we are well aligned.

The agreement gives Jamison an area of primary responsibility formerly served by Spring Air Midwest in Columbus, Ohio. That plant was closed late last year and retailers have been serviced by Spring Air factories elsewhere.

To manage the Spring Air rollout, Jamison has expanded the responsibilities of its territory manager, Drew Bryson to include Indiana, northern Kentucky and initially, Ohio.
 
Jamison ultimately will seek a sales representative to cover northern Ohio.

€œThis is an exciting venture between two longstanding mattress brands that value their heritage and take pride in both their people and products," said Ken Hinman, senior vice president of sales and marketing for Jamison. €œThe synergies that exist in this new arrangement will enable us to maximize our raw materials purchasing, leverage our delivery systems in new markets and increase factory productivity. We also see the strength of the Spring Air brand and its emphasis on smart marketing and meaningful innovation as major opportunities for us."

Jamison plans to continue marketing its own mattress brands like Arbor, Crest, Oceania and TLC, among other collections.  As a major supplier to U.S. hotels and properties like Marriott and Best Western, the company also will maintain its hospitality lines, including its prestigious Hypnos line of licensed products.