Human Touch to Launch "Dream Studio" in Vegas

July 25, 2011  by in UnCategorized   

By Home Furnishings Business in Recliners on July 26, 2011

Massage chair and recliner vendor Human Touch will launch its new Dream Studio gallery program at next week's Las Vegas Furniture Market.

This new retail program is designed to maximize bedding and specialty sleep retailers' sales and profitability of Human Touch's Perfect Chair collection. Human Touch's World Market Center showroom is space WMC-B900.
 
"The Dream Studio features Human Touch's state-of-the-art, award-winning Perfect Chairs and complete POP materials to ensure maximum sales success for bedding and specialty sleep retailers, and its entire retail display takes up only the size of a mattress allowing it to fit nicely into any bedding retail environment," said Billy Curtright, director of sales, furniture & specialty sleep. "Our zero-gravity Perfect Chairs are the perfect addition to any bedroom by providing consumers with a blend of beauty, ergonomics, comfort, and overall wellness for improved relaxation and sleep benefits."
 
The Human Touch Dream Studio is a 120-square-foot space featuring two Transitional Perfect Chairs and two Serenity PC-086 Perfect Chairs, each available in four different colors (black, espresso, cashew or red to blend in with virtually any decor), as well as complete point-of-sale materials, including a 10x12 and double-sided, lighted floor sign.

The Dream Studio was offered as a small pilot program this spring and was positively received by bedding and specialty sleep retailers, such as Birmingham-based Bedzzz Express, a bedding retailer with 36 locations throughout Alabama and Georgia.
 
According to Roger Hall, VP  for Bedzzz Express, Birmingham, Ala., "We sell a lot of adjustable beds," said Bedzz Express Vice President of Sales Roger Hall. "Both our sales people and consumers understand how adjustable beds impact their sleep and overall lifestyle. The Perfect Chair does the same exact thing. It's all of the same features and benefits, and our people love them."

In addition to the Dream Touch program, Human Touch also will bring its Wellness Studio retail gallery program back to Las Vegas Furniture Market.