Hickory Springs Partners With Panama Jack

July 24, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on July 25, 2011

Furniture components vendor Hickory Springs has partnered with lifestyle brand Panama Jack on a new line of convertible furniture products.

Following a licensing agreement signed by the companies earlier this year, Panama Jack is launching its first home furnishings line, the Panama Jack Home Collection, debuting at retailers nationwide this summer. The "Convertibles" line features 11 mattress-and-frame ensembles from Hickory Springs, which go from plush sofa to comfortable sleep surface with one swift movement.

"We call this product 'Convertibles' because the futon has evolved to be a much more stylish, high quality and versatile product," said Hickory, N.C.-based Hickory Springs Executive Vice President Dwayne Welch. "Panama Jack is a brand that is youthful and adventurous but also resonates with 50-year-olds who know the name from when they were children. This partnership is part of our commitment to elevate the category and help RSAs sell a more fashionable, higher end product for use in the living room, den or vacation home."

The collection consists of a selection of 11 stylish solid wood frames and two different mattress options. The eight-inch mattress features the company's Preserve bio-based foam and fiber. A 10-inch version offers an extra level of support with an innerspring unit in addition to Preserve foam and fiber. Retail price points range from $699 to $1,299 per convertible ensemble.

The line also features eco-friendly components from Hickory Springs' EarthCare Inside line, including recycled steel in the innerspring unit and recycled cotton in the cotton-poly blend coverings.