Denver Mattress Donates $200K to Tim Tebow Foundation

July 21, 2011  by in UnCategorized   

By Home Furnishings Business in Community/Charitable Support on July 22, 2011 Furniture Row's Denver Mattress Co. and the Tim Tebow Foundation collaborated to raise $200,000 for the "Your Dreams Improve and so Do Theirs" campaign in support of orphanage services.

The promotion pledged that Denver Mattress would donate $15 to the foundation, started by the Denver Broncos quarterback, for every mattress sold between May 19th and June 22nd. Components of the campaign included in-store signage, radio commercials, newspaper ads, catalogs, magazines, digital components, social media, online landing pages, and television advertisements.

The original promotion was set with a $100,000 cap, but that figure was reached quickly. From there Dan Visser, president of Denver Mattress, increased the cap to $200,000.

"Denver Mattress Company was thrilled to be able to go above and beyond what we had originally set out to do," Visser said. "We look forward to future opportunities to make a positive impact in the world."