Anatomic Global, MEGA Group Expand Partnership

July 19, 2011  by in UnCategorized   

By Home Furnishings Business in Mattresses on July 20, 2011

Memory foam mattress vendor Anatomic Global has grown its relationship with home furnishings retail buying group MEGA Group USA.

Anatomic Global, Corona, Calif, now has more than 30 MEGA Group members carrying its visco memory foam products, more than double the number of a year ago. Anatomic Global currently provides group members with its Comfort by Design and EcoSeries mattress collections, mattress toppers, pillows and accessories.

"We have worked closely with MEGA Group and its members to provide the right merchandising, training and customer service support to build a nice business franchise with this important buying consortium," said Anatomic Global National Sales Director Rick Vander Woude. "The key to our success has been the ability to tailor our programs to each individual retailer while upholding the commitments we have made to the national organization."

Over the past 18 months, Anatomic Global has been expanding its relationship with several of the leading buying groups, which it sees as an important part of its business development strategy. Anatomic Global will be exhibiting at MEGA Group's national conference, MEGA 2011 Fall Show, in Nashville, Tenn., August 25-28.