Fabrictech Launches New Web Site

July 18, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on July 19, 2011

Fabrictech International has launched a new consumer and retailer-focused Web site to help consumers find the right mattress and pillow protection systems.

With a focus on health and wellness, and not simply the mattress and pillows, Fabrictech's new site looks to provide tools and the options to choose the ideal bedding protection. Fabrictech International designs, engineers and manufactures mattress, pillow and box spring protectors and encasements, with a wide selection of increasingly protective products offering solutions to a variety of health and comfort issues that sleepers may experience.

Whether a consumer is exploring the Fabrictech Web site for encasement product research and then planning to shop at a store, or whether intending to purchase online using the shopping cart, the new site clearly addresses each product's potential option focusing on dust-mites, allergens, moisture (body fluids) and bedbugs.  A consumer can click on a specific category or concern and learn about the key issues, and also receive a product recommendation from Fabrictech.

The company also offers consumers a "Virtual Protection Assistant" to further help shoppers (and retailers) to find the perfect protector for that situation. This feature leads the online customer to a series of five specific questions covering body temperature, bacteria, odors, fungi, moisture, stains, allergens, dust-mites and bedbugs. When a customer answers these questions and submits the results, with a click of a button, Fabrictech's virtual assistant then will offer the consumer an easy to understand recommendation to address the issue(s) selected by the customer.

"Our goal with this Web site is not only to offer the most innovative and clinically tested 'people protection' products to our customers," said Sean Bergman, vice president of sales and marketing, "but to make the shopping process simple and easy. We want our customers to have a sense of confidence and to know they have chosen the right product. We also want to help our retail partners so they can better serve their customers and increase sales and margins."

The fully re-engineered Web site also draws prominent attention and education to Fabrictech's newest technology-driven health and wellness protection products featuring the Celliant oxygenating system, which helps reduce pain, speeds healing and allows for better sleep. The Pure Care Advanced Antibacterial Silver Protection system also is highlighted for customers seeking proactive bacterial reduction protection.

The new site also offers a "Mix and Match" section that allows consumers to create their own perfect sleep environment protection system. The site lists a variety of advanced packages, including: "Total Allergy Protection," "Total Bedbug Protection" and a "Total Health and Wellness" selection.

Additionally, the site gives participants the option of clicking on a store locator within the site to direct online shoppers to the closest retailer in their area. The site is a reference for both consumer and retailer alike, and a selection guide for all who may have questions about the correct "people protection" product available.

Fabrictech International will be showing at the Las Vegas Furniture Market August 1-5 in World Market Center, space C1532.