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Ikea Boosts Sales via Mobile Initiative
July 17,
2011 by in UnCategorized 
By Aggregated Content in Business Strategy on July 18, 2011
from http://c.moreover.com/click/here.pl?z4969153500&z=1250249032
Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the companys email and SMS database. The company is running mobile banner ads within Pandoras iPhone app. Consumers can get offers and discounts and find the nearest location via the ad. ?As businesses continue to focus resources on mobile advertisements in an effort to drive traffic and attract new customers, it is essential that the pages consumers are directed to are fully optimized for mobile,? said Nick Taylor, CEO of Usablenet, New York.
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