Woolrich Launches Latest Digital Catalog

July 14, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on July 15, 2011

Woolrich Home's latest digital catalog offers new online tools for retailers and designers, and the one-stop viewing of the entire Woolrich Home offering.

Enhanced online tools offered in the catalog include photos and product descriptions that can be downloaded in pdf form or printed as needed, and pages and products can be bookmarked with notes attached, or easily shared with others.

Sharon Kepley, licensing manager for home furnishings at Woolrich Home, said the most advantageous tool the digital catalog is the ability to see more than 300 products from the entire complement of Woolrich Home brand partners in one place.

"This is particularly important since each company has its own distribution channels and sales teams," Kepley said.

Brand partners and licensees include Shadow Mountain (furniture); JLA Home (bedding ensembles, textile wall art and decorative pillows); Picture Source (wall decor); Whitecraft (indoor/outdoor furniture); Mohawk Home (area rugs); Lynn Haney Collection (holiday collectibles); PM&J (pet beds and accessories; and Rowe Pottery Works (tabletop and garden decor).

"Enhanced analytics will enable us to track the most frequently viewed products, as well as products that are bookmarked and the region of the country the user comes from," Kepley said. "The feedback will be invaluable for future product development at Woolrich Home."