Organic Marketing Seminar in Las Vegas

July 14, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on July 15, 2011 The Specialty Sleep Association will present a seminar on potential pitfalls in the marketing of "organic" and "green" products at Las Vegas Furniture Market.

"Make Sure 'Organic' and 'Green' Work For You and Not Against You!" is scheduled for Tuesday, Aug. 2, 11 a.m.-noon, on the 16th Floor of World Market Center Building B, World Forum.

Worden Associates President Vicki Worden and Control Union Certifications Outreach Manager Lori Wyman will update participants with the latest information regarding government actions on green marketing claims.

Worden is a sustainability consultant working with manufacturers, retailers and trade associations on the development and launch of green products and services. Her expertise includes environmental standards and green building, and she is a former judge of the White House Sustainability Awards.

Wyman conducts organic food processing and fair trade audits. She specializes in textiles, and she previously served as the Education and Outreach Specialist for the Organic Trade Association.

For additional information, visit sleepinformation.org, or contact Executive Director Tambra Jones by e-mail or at 559.868.4187.