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Spring Air Readies Certified Eco-Friendly Bed
July 14,
2011 by in UnCategorized 
By Home Furnishings Business in Bedding on July 15, 2011
Bedding major Spring Air will be showcasing a new mattress line at the upcoming
Las Vegas Market that meets a number of key environmental standards.
The Sleep Sense BioMax line has earned a Level II Seal/Tag rating in the
Specialty Sleep Association's Environmental & Safety Program. The line will be supported by a three-level marketing program ranging from a basic point-of-sale package to an interactive, iPad consumer education station.
The BioMax collection features Oeko-Tex Standard 100-certified latex foams and panel fabrics, plus CertiPUR-US-certified polyurethane foam components along with other environmentally meaningful materials.
"With so much misinformation about green and natural sleep products in the market, consumers have a right to know how and what their mattresses are made of, said Rick Robinson, Spring Air president.
Spring Airs BioMax beds are backed by substantial research and development aimed at creating combinations of materials that are environmentally superior, as well as performance-driven, Robinson said.
As a brand trusted by consumers for 85 years, we believe in continuing to earn that trust in everything we make and everything we do, he said. As a longstanding major S brand, we decided to take a lead position on environmental responsibility and to be truthful and accountable in marketing the ecologic and human benefits of our products.
Queen beds are expected to retail from $1,299 to $2,199 and carry a 20-year warranty.
The BioMax beds are encased in a silver-infused, knit/suede zippered cover, also certified by Oeko-Tex to contain no harmful substances. Robinson said silver is a natural, negatively-charged metal that is antibacterial, static-reductive and dust mite-resistant.
The look of these covers, combined with the exclusive tri-scalloped borders we developed to highlight the zones of pressure relief and lumbar support, give the line a unique, specialty profile, he said. The scalloped border treatments also help RSAs and consumers see the actual support design of the beds.
Every BioMax model uses the Sleep Sense patented sustainable wood foundation certified by Canadas Forest Stewardship Council.
Were very proud of this new and documented greener mattress offering, Robinson said. Weve achieved a new level of transparency by fully disclosing our components and content. And as a consumer products manufacturer, we feel good about the steps were taking toward improved environmental stewardship.
Robinson called the introduction a significant step in our environmental vision for bedding in the future. We may substitute or change out components in our other mattress lines to further reduce our environmental impact.
Along with the new Sleep Sense products, Spring Air will display in its main showroom the extensive, in-store visual packages that have been developed for BioMaxthe most comprehensive marketing program the company has created in years, Robinson said.
The Spring Air Web site also will be updated by market time to include information on the BioMax line, plus a new feature that enables consumers to Ask Spring Air about the importance of environmental safety in bedding products.