National Home Furnishings Month Reprises Sweepstakes

July 13, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on July 14, 2011

The National Home Furnishings Month/Is It Home Yet? campaign is back for a third year in its effort to inspire consumer excitement for home furnishings.

Retailer participation has opened for Is It Home Yet?, an International Market Centers-sponsored complimentary service to retailers that provides the opportunity to utilize sweepstakes and promotions to drive in-store traffic.

This year's campaign will feature a Home Mortgage or Rent Sweepstakes. In last year's Home Mortgage Sweepstakes, homeowners had the chance to win mortgage payments for one year. This year renters also have the chance to win one year's rent. This promotional element will be supported by International Market Centers' marketing efforts, as well. The sweepstakes kicks off Labor Day Weekend and runs through Sept. 30.

"We created National Home Furnishings Month three years ago with the goal of uniting retailers, and providing our partners with the necessary tools to inspire a new-found customer enthusiasm," said Robert Maricich, chief executive officer of International Market Centers. "Last year's resounding 30 percent increase in participation proves that this concept works, and has been widely received by our retail partners. Our hope is that this year's sweepstakes inclusion of renters as well as homeowners will open the doors for retailers to reach a new consumer."