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Brand Sense Invests in DwellStudio
July 12,
2011 by in UnCategorized 
By Home Furnishings Business in Acquisition on July 13, 2011
A brand management company has made a strategic investment in lifestyle brand
DwellStudio, which recently partnered with
Precedent for a furniture line.
Brand Sense Partners offers brand management, strategic consulting along with licensing and design. DwellStudio is the second major home furnishings investment for bsp, who also owns a controlling interest in
Shabby Chic.
Founded in 1999 by designer Christiane Lemieux, DwellStudio sells a broad range of home textile products, case goods and upholstey, and baby and kids products. In addition, the brand operates a shop-in-shop at New York-based
ABC Home. DwellStudio can be found in more than 750 retailers and more than 2,000 doors in 30 countries.
We have been actively seeking investment opportunities where we can leverage our capabilities and drive incremental value for brands in the home furnishings arena, said Ramez Toubassy, president and CEO of bsp. As both admirers and long-time customers of the DwellStudio brand, we are very excited to be partnering with Christiane, CEO Joshua Young and the rest of the DwellStudio team as we work together to take the DwellStudio business to the next level.
The investment will allow DwellStudio to focus on continuing the brands growth within the wholesale and direct-to-consumer channels. In addition there are plans to open a flagship store that will allow the company to merchandise the entire collection together for the first time. bsp will be taking a hands-on operating role in helping drive licensing, international and business development initiatives.
The DwellStudio business is as strong as it has ever been and, with the capital and expertise being brought to bear by bsp, we believe we are in an incredible position to continue all of our positive momentum, Young said. This is a great next step for our brand and we are very excited about the many new initiatives we already have in progress.
We are thrilled to have found a partner in bsp that truly understands my creative vision and is as passionate as we are for the brand," said Lemieux. "After 10 years of organic growth it is very exciting to super-charge the business. The future for DwellStudio is limitless."