Sellers Joins FurnitureCore as SVP

July 11, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on July 12, 2011

Ron Sellers has joined home furnishings industry Web portal FurnitureCore.com as senior vice president of sales, a new position.

Sellers, most recently vice president of sales at Escalate Retail Systems, reports to Bob George, managing partner of Impact Consulting Inc., which launched FurnitureCore.com in 2009 as a separate company.
 
FurnitureCore equips online subscribers with customized research to improve their market share and bottom line profitability. The virtual resource provides comprehensive market intelligence by integrating dozens of databases with extensive, proprietary FurnitureCore research, creating information that is relevant to each client, and making it easy for retailers and manufacturers to apply it to their business model. 
 
"Ron brings an undivided focus and many years of industry knowledge to offer a clear vision to retailers and manufacturers about how FurnitureCore can help their business regardless of economic conditions," George said. "Ron will head up sales for FurnitureCore, a groundbreaking web interface for retailers and manufacturers which provides affordable ongoing access to relevant information using the power of technology."
 
FurnitureCore currently is used by manufacturers and retailers, including adoption by the National Home Furnishings Association and the Western Home Furnishings Association, and retail buying groups including Furniture First and the Furniture Marketing Group.
 
"Ron has been instrumental to the success of my companies for more than 10 years. Since we already work with FurnitureCore, we are excited about his move. Their services allow us to know our market share, advertising effectiveness, merchandising, consumer preferences and segmentation in our market," says Lee Goodman, president and CEO of the San Diego-based Jerome's Furniture. "In house, we refer to FurnitureCore as our retail brain and we're thrilled that Ron is joining the FurnitureCore team to help take the company to the next level."
 
Prior to his time at Escalate Retail Systems (formally GERS Retail Systems), a leading provider of enterprise software solutions for the home furnishings industry, Sellers was a founder of FurnishNet, which provides electronic data interchange for the home furnishings industry.  
 
"FurnitureCore offers business intelligence that is essential for making educated decisions and creating effective strategies in today's world," Sellers said. "This is the platinum resource standard for home furnishings information for both retailers and manufacturers so that they can accurately compare themselves to their specific market."