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Magniflex Passes 120-Storefront Mark
July 4,
2011 by in UnCategorized 
By Home Furnishings Business in Mattresses on July 5, 2011
Italy's largest mattress brand, Magniflex, has surpassed the 120-door retail showroom account mark in the United States.
Magniflex attributed its growth to the success of a new strategy focused on bringing the brand onto the floor at leading contemporary furniture and specialty mattress dealers around the United States. Recently added accounts include Blue Print Furniture in Los Angeles and Concepto Modern Living in Boca Raton, Fla.
After planting the seeds with different strategies in the North American market, now we are gaining nice traction focusing on independent furniture dealers," said Magniflex Global Sales Director Marco Magni. "We believe a key to the success of the program is that these dealers have a loyal customer following, have experienced (retail sales associates) who are knowledgeable about our products, and are excited to have something unique in their bedding department, like, Magniflex to offer to their customers."
Magniflex also reported the growth of its Shop-in-Shop platform, a comprehensive and customizable merchandising system that can be tailored to accommodate a range of retail scenarios. The program delivers a stylish portrayal of the Italian countryside while emphasizing health and the use of natural ingredients featured in Magniflex bedding.
La Difference in Richmond, Va., has introduced two Magniflex Shop-in-Shop displays--one in its main 50,000-square-foot Richmond store and one in its Short Pump, Va., location, which opened earlier this spring.
At the Summer 2011 Las Vegas Furniture Market, Magniflex will introduce its newly redesigned Dualcomfort Magnifico, one of its top-selling Classic mattresses for its customizable comfort.