Wright to Offer On-Site Client Support in Vegas

June 30, 2011  by in UnCategorized   

By Home Furnishings Business in POP (Point of Purchase Materials) on July 1, 2011

Wright of Thomasville has created "Wright Assist," an at-market concierge service to help clients prepare and install signage and other point-of-purchase materials.

The program debuts at the next month's Las Vegas Furniture Market. As a part of its service offering at market, the company will also have an on-site designer with the necessary tools to help its clients work collaboratively with their customers to create specialized campaigns in real time.

Wright will operate the center at space World Market Center, Space B1062, 8 a.m.-6 p.m. daily, from Thursday, July 28 through the close of the market on August 5. It will be open after hours by special appointment.

In addition to the on-site designer, staffers will be available to assist clients install signs, point-of-purchase materials, receive deliveries, provide extra pillows or shams, and press or clean fabrics if needed.

"Our clients go to market to put their best foot forward to their clients and we felt we needed to be there, at their side, to make sure they have the very best presentation they can," said Greg Wright, president and CEO of Thomasville, N.C.-based Wright of Thomasville. "Crisp point-of-purchase material and for that matter all the components we provide in the marketing communications arena is an integral part of their marketing program so we felt that we needed to have a team on-site to help handle a number of common emergency needs clients typically have."

The on-site designer is another new product offering the company is unveiling for this Market.

"For the first time, one of our clients can bring a customer or prospect to our space, and in real time, we can begin to develop a special look/presentation for their offering," Wright said. "This process can cut out weeks of time and follow-up, particularly right after market when many companies are very busy with follow-up activities."