Therapedic Launches 1st "Green" Mattress Line

June 30, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on July 1, 2011

Bedding manufacturer Therapedic International will launch EcoTouch, its first "green" mattress series, at the August 1-5 Las Vegas Furniture Market.

"We waited for the right time before entering into the green market and recognize there is great opportunity for growth in the value priced, eco-friendly bedding segment," said President and CEO Gerry Borreggine. "Building on the growing market share of eco-friendly mattresses, we created the EcoTouch line in response to consumers' desire for quality, environmentally-friendly beds and retailer demand for competitive price points."
 
EcoTouch features layers made entirely from soy-based foam. The core is high-density soy foam and topped with five-pounds of soy-based visco foam. The inner section is molded and features unique ergonomically designed extrusions. The top layer of foam is visco, with unique surface modifications designed to improve firmness and increase comfort.

The EcoTouch line also is certified to be 100 percent breathable, using open-cell constructed foam that makes it fully air-permeable for cooler sleep and more comfort than many visco mattresses.

Additionally, the soy-based foam used in the EcoTouch line has received the Oeko-Tex Certificate of Purity, Europe's highest honor in laboratory testing for foam products.

"We know that with a new product like EcoTouch, exclusivity is a must," said Borreggine. "Therapedic has secured a guaranteed exclusive with the manufacturer of the foam for this product. We are anticipating that most, if not all of our licensees--both domestically and internationally--will manufacture the EcoTouch series."

Princeton, N.J.-based Therapedic will debut the EcoTouch collection at Las Vegas Market in World Market Center, Space B-822, where four models will be displayed.