Dale Read Goes into Consultancy Full-Time

June 15, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on June 16, 2011

Dale Read has retired as senior writer of Bedroom Magazine to become president of The Marketing Arm Group, which he founded in 2003 with partner Melanie Burk-Read.

Read, former Bedroom Magazine publisher, has assumed full-time duties for freelance writing, public relations, advertising and strategic marketing, offering services to suppliers manufacturers and retailers in the mattress, bedding and home furnishings industry. The Marketing Arm Group is a full-service marketing, advertising and PR consultancy service.

Read will continue to offer free-lance services to the magazine, writing assigned articles, and he will edit and post news stories, forum articles and blogs to the magazine's and the Specialty Sleep Association's Web sites.

Christopher Schriever, the magazine's Publisher added, "While we will miss having Read on staff as our senior writer, we will continue to celebrate the great successes and praise we;ve received on the 'new' Bedroom Magazine," said Publisher Christopher Schriever. "We will continue in the tradition of providing coverage of current product insights, trends in marketing and the latest information from a myriad of mattress and bedding manufacturers. This information should help retailers better stock their showrooms with products that will sell and in turn improve margins."