Las Vegas Market Launches Celebrity Viral Video

June 15, 2011  by in UnCategorized   

By Home Furnishings Business in Las Vegas on June 16, 2011

In preparation for the Summer 2011 Las Vegas Market, Aug. 1-5, World Market Center Las Vegas, has created an only-in-Vegas viral video to excite Market attendees.

"World Market Center Las Vegas is a one-of-a-kind venue located in a city where excitement and entertainment are the only ways to do business," said Robert Maricich, chief executive officer of International Market Centers, parent company of World Market Center Las Vegas. "The footage incorporates ten top-notch performers, chefs and Las Vegas celebrities as they experience our venue first-hand. The response from participating entertainers was overwhelmingly positive and shows just how hospitable and friendly this city really is."

The video includes appearances from a variety of Vegas headliners and acts such as Terry Fator, the Jabbawockeez, Tournament of Kings, Mystere, Viva Elvis, Robin Leach, Kerry Simon, Jubilee! showgirls, Las Vegas Mayor Oscar B. Goodman and Mr. Las Vegas himself, Wayne Newton.

"Our vision behind this viral video was to leverage the star power of our great city and reinforce what makes Las Vegas a fun and entertaining destination, in addition to an effective, efficient market," said Dana Andrew, vice president of marketing and public relations for World Market Center Las Vegas. "It marries Las Vegas' entertainment showrooms to the exciting furniture showrooms only found at World Market Center Las Vegas."

To cap off the viral promotion, each day during Las Vegas Market, complimentary show tickets to select acts featured in the video will be given away to market attendees.

"This is a perfect way to cross promote the city's entertainment offerings," Andrew said.