Baltimore Trunk Show Takes Fabric off Furniture, Takes to Runway

June 10, 2011  by in UnCategorized   

By Aggregated Content in Business Strategy on June 11, 2011 from http://c.moreover.com/click/here.pl?z4833464440&z=1250249030 In the tradition of the old-fashioned trunk show, home furnishings vendors often stage events to present new fabrics, wallpapers, finishes and more to interior designers hungry for new ideas. The materials typically come in swatches or sample books or even catalogs. But at McLain Wiesand's recent trunk show, the new products were on a runway. For the second year in a row, the Baltimore custom furniture maker put on the event, drawing a crew of home furnishings sales reps to set up displays to pitch their new products. Last year, Mark Rist, owner of the to-the-trade Rist showroom in

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