Biltmore, Belk Add Bedding, Bath Products

June 9, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on June 10, 2011

Biltmore's licensing division has announced new fashion bedding and bath and body products created for the season by licensing partner Belk.

The new products are an addition to Belk's extensive collection of Biltmore products and were inspired by elements in and around Biltmore House.

"Belk is a strategic partner for Biltmore and consistently designs excellent products for our brand," said Tim Rosebrock, vice president and general manager of Biltmore's licensing division. "They have helped us give consumers the opportunity to bring the Biltmore lifestyle into their own homes."

Belk introduced four new fashion bedding collections, each of which were inspired by Biltmore gardens and arbors. Each bedding collection includes a comforter, pillow shams and a bedskirt. These introductions include the Spring Garden Collection, which was designed after a garden by the same name. The many spring-blooming shrubs in the Spring Garden inspired the lively yellow color and friendly bird pattern in this bedding.

Belk's three new bath and body scents draw inspiration from the spring blooms of the gardens that surround Biltmore House. The Gardens scent features a sweet vanilla floral musk with a hint of fruit and notes of lily of the valley, freesia and iris.