Valdese Weavers Designs Biltmore Fabric Collection

May 26, 2011  by in UnCategorized   

By Home Furnishings Business in licensing on May 27, 2011 Biltmore's licensing division and Valdese Weavers have partnered to create a collection of fabrics inspired by the décor of the Biltmore House.

"Valdese Weavers and Biltmore are both North Carolina institutions that are committed to supporting the region and to creating beautiful products," said Tim Rosebrock, vice president and general manager of Biltmore's Licensed Products division. "We are excited to work with them to add to our growing collection of home furnishings offerings."

Valdese will introduce 10 Biltmore-inspired patterns, each available in six to 10 colors. The fabrics will be introduced at the Showtime Fabric Fair in High Point, June 5-8.  The Valdese showroom is located on the sixth floor of Market Square's Textile Tower.

"I am proud to announce the collaboration between North Carolina textile manufacturing and North Carolina decorative history in our first Biltmore-inspired collection," said Zack Taylor, Valdese Weavers vice president of sales and marketing. "Valdese Weavers prides itself on growing and evolving our design and production base here in North Carolina. The blend of our 'Made in the U.S.A,' manufacturing strength with Biltmore's rich heritage and archive has created a strong array of decorative jacquards and textures, artfully updated for today's lifestyles."

Ann Hackney, senior creative director for Valdese Weavers, said the collection features a fresh color palette that includes plum, mulberry and charcoal.

"We have interpreted classic Biltmore treasures collected from around the world, such as a hand-painted silk wallpaper and a hand-knotted Persian rug, into updated designs," she said.