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Mattress Firm to Open 4 Wisconsin Stores
May 24,
2011 by in UnCategorized 
By Home Furnishings Business in Bedding on May 25, 2011
Mattress Firm will open four stores in Wisconsin this week, in time for the Memorial Day weekend.
The four stores, located in Appleton, Wis., Green Bay, Wis., Lake Geneva, Wis., and Oak Creek, Wis., will take the chain's total stores in the state to 17.
Mattress Firm Wisconsin is working with Michael J. Breus, Ph.D., a sleep expert. Each of Mattress Firms Wisconsin locations will carry the Dr. Breus Bed by the end of June.
Were pleased to bring Mattress Firms unique shopping experience to additional locations in Wisconsin, said Chuck Dawson, the Mattress Firm franchise owner in Wisconsin. Our relationship with renowned sleep expert Dr. Breus reinforces our commitment to ensuring our customers get a great nights sleep.
Mattress Firms first Wisconsin store opened in February 2010. The retailer's continued expansion in Wisconsin is part of an effort to accelerate the companys franchise program.
Mattress Firm has a long history of providing quality sleep products along with knowledgeable, caring sales professionals, and we share a common vision and goal, Breus said. I am very excited and proud to be working with such a great team. Together we can change lives, one person at a time, one night at a time.
Mattress Firm stores sell more than 55 different models of mattresses from manufacturers such as Sealy and Simmons. Specialty mattress and bedding products incorporating the latest sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic.
The store design features a combination of wood flooring, ceramic tile and carpet throughout, along with artwork and natural wood fixtures and shutters. The racetrack floor plan allows customers to easily move throughout the store to browse and compare the different styles and brands, which are arranged by comfort level, features and price.