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Art Van Furniture Adds Flooring
May 24,
2011 by in UnCategorized 
By Home Furnishings Business in Business Strategy on May 25, 2011
Warren, Mich.-based Art Van Furniture is moving toward becoming a one-stop home furnishings destination for consumers by adding a full line of flooring in its 33 stores.
In an agreement with
World of Floors, Art Van Furniture will again utilize the store within a store concept successfully proven with
Pauls TV. It will be called Art Van World of Floors.
World of Floors is owned by
Preferred Brands based in Minneapolis. It is the third largest flooring group in the United States, selling and installing brand name flooring such as
Shaw,
Mohawk,
Armstrong and
Mannington for homes and offices.
At Art Van Furniture, were all about quality product, value, and exceptional customer service, said Art Van Elslander, the companys founder and chairman. By bringing World of Floors into our showrooms, we can now offer an extra added convenience and design services to our guests.
"This new partnership makes great business sense. First, its one stop shopping for our guest," he said. "Second, it will increase traffic into all 33 Art Van showrooms statewide. Third, it will create 100 new jobs and allow Art Vans World of Floors to be more competitive in the marketplace."
The showrooms will average 2,000 square feet and offer carpet, laminate, ceramic, wood and vinyl, as well as an extensive line of window treatments.
We are very excited about this collaboration. said Emil Pedick, World of Floors president, Teaming Art Vans stellar reputation in the furniture industry with World of Floors expertise in flooring and window treatments is a perfect match.
The first stores Art Van World of Floors will open in southeast Michigan in mid-June with all of the stores completed by September.
World of Floors currently has five free standing stores in Michigan. Plans are also underway to open more stand-alone stores, expand its Internet shopping site, and Shop-At-Home services throughout the state.
Other one-stop shopping features available at Art Van Furniture include outdoor furniture from Arts Backyard, big screen televisions from Pauls TV and mattresses from Art Van PureSleep.