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Stop Zombieitis Campaign Underway
May 19,
2011 by in UnCategorized 
By Home Furnishings Business in Bedding on May 20, 2011
The Stop Zombieitis! campaign by the
Better Sleep Council (BSC) is continuing its efforts to inform the public about the sleep deprivation epidemic by designating today, May 20, as the official Stop Zombieitis! Awareness Day.
Beginning at midnight Friday morning, the BSC will begin a grassroots effort to identify and locate, through social networks, those who complain of the symptoms of zombieitis. A few of these symptoms include feeling like death, exhaustion, irritability, and a slow gait. The BSC will contact unslept zombies online and provide them with information about the Zombieitis epidemic and its cure.
A microsite has been launched to provide research and advice on the Zombieitis epidemic and cure. The BSC will drive people to the Web site to report someone who is suffering from Zombieitis. These Zombieitis sufferers will be eligible to win a $100 Visa gift card, in hopes that they will apply this towards the cure a quality mattress.
The Stop Zombieitis! campaign is continuing to gain public attention. With about 70 percent of Americans at risk, sleep deprivation has been a national topic of interest lately, due to the headline-grabbing naps by air traffic controllers, and Arianna Huffingtons statement at a TEDtalk earlier this year that sleep is the next feminist issue.
According to the National Sleep Disorders Research Plan, 20 percent of Americans sleep less than six hours each night, and this can lead to mistakes in the workplaces, costing American businesses billions of dollars each year.
The BSC, along with the
International Sleep Products Association (ISPA), will be working non-stop on Friday, May 20, to diagnose and cure the sleep deprived zombies among us.