Study Finds Curvy Furniture Gets Attention

May 16, 2011  by in UnCategorized   

By Aggregated Content in Business Strategy on May 17, 2011 from http://c.moreover.com/click/here.pl?z4633253016&z=1250249030

Here's a marketing and merchandising tip for retailers looking to spark more consumer interest.

A study conduced by Oregon State University finds that people react more positively to, and prefer to socialize in, spaces filled with curvy forms and shapes, as opposed to rectangles.

"Curvilinear forms create warmth," said Sibel Dazkir, a doctoral student in design and human environment, who conducted the study. "They're associated with organic forms found in nature." In the study, more than 100 undergraduate students viewed four computer-drafted room interiors and rated how each made them feel.

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