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5 Architects Define the Meaning of California Cool
May 18,
2011 by in UnCategorized 
By Aggregated Content in Business Strategy on May 19, 2011
from http://c.moreover.com/click/here.pl?r4644540630&f=10761
Weve said it before, and well say it again: Herman Miller, the Zeeland, Michigan, furniture giant, is brilliant at promoting itself. The companys latest campaign, POV, is proof positive.
Its a microsite that uses hip California architects -- and the hip California houses they designed -- to flog sofas and armchairs. In short, it manages to wrap mundane objects in the seductive packaging of California cool.
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