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Sleep Geek Online Community Ready for Sales Associates
May 18,
2011 by in UnCategorized 
By Home Furnishings Business in Bedding on May 19, 2011
Leggett & Platts Bedding Group (NYSE: LEG) has introduced Sleep Geek, an online community for retail sales associates in the bedding industry.
The first of its kind, Sleep Geek will provide an entertaining space for RSAs to socialize while learning how to improve their sales and become industry ambassadors.
In recognition of their personal interaction with consumers, Leggett & Platt created Sleep Geek to serve as a collective voice for RSAs. The site will ask users to weigh in on issues, as well as share best practices and experiences.
For the longest time, Ive wondered why we consistently overlook those who are interacting with consumers face-to-face every day, said Mark Quinn, segment vice president of marketing at Leggett & Platt. If were going to grow as an industry, it is absolutely essential that we come together and give RSAs a voice. We have so much to learn from each other.
The social Web site is open for registration, and launches its Sleep Geek Daily Game and associated content May 27. The Daily Game consists of a question posed to RSA members every day for 100 days. The participant who answers correctly in the shortest amount of time will earn at least $100. The most frequent Daily Game winners will compete to win a $10,000 grand prize $5,000 will be awarded to the winner and the other $5,000 will go to the winners retail location.
Beyond the Daily Game, Sleep Geek will motivate and connect RSAs with community forums, polls and news. Leggett & Platt, an innovation leader in the industry, will continue to develop the site based on feedback from users with the goal of maintaining a relevant, dynamic community. Support from other bedding companies has already begun rolling in. Mattress Firm, Mattress Giant, Sit N Sleep and more have already confirmed participation in the Sleep Geek community.
RSAs are encouraged to join Sleep Geek now. The first 500 RSAs to join the community will earn the Early Bird badge, which will increase their prize. Go online to join Sleep Geek.