Whitecraft Expands at Merchandise Mart

May 17, 2011  by in UnCategorized   

By Home Furnishings Business in Casual Furniture on May 18, 2011

Casual furniture vendor Whitecraft is relocating and expanding its showroom in The Design Center at The Merchandise Mart in Chicago.

The new space is on the 17th floor in Suite 1752.
 
"With our relocation to the 17th floor, we will be able to show a greater portion of our ever-expanding product lines to dealers who may not be as familiar with the Whitecraft name," said Bill Herren, director of sales and marketing, Whitecraft. "The Casual Market is the apex for outdoor furnishings, and we see this expansion as an investment in our future."
 
"Whitecraft's relocated and expanded showroom will be a great addition to The Design Center at The Merchandise Mart," said Whitney Gillespie, vice president of Casual Sales and Leasing, MMPI. "Whitecraft's expanded space will boast more product offerings for interior designers, trade professionals and consumers to shop."