Leggett & Platt Honors Bedmart

May 12, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on May 13, 2011

Leggett & Platt has recognized Arizona furniture retailer Bedmart for a 300-pluse percent increase in power foundation sales over the last two years.

With three Leggett & Platt power foundation models on each of its 30 sales floors, Bedmart sold more than 1,500 power foundations to customers in 2010. The company is on track to sell more than 2,000 Leggett & Platt foundations in 2011.

"Bedmart has embraced power foundations as a lifestyle product and has tailored its marketing and training to communicate the benefits of these products to younger, active consumers," said Rob Woods, president of Leggett & Platt Consumer Products Group. "Their commitment to the category serves as an example to other retailers looking to increase their revenue while better serving their customers."

In addition to a significant newspaper advertising program that illustrates the benefits of power foundations, Bedmart invests in Retail Sales Associate training to ensure associates are able to help their customers experience power foundations and complete the sales cycle. Each year, Bedmart provides 30-40 hours of group training to its RSAs as well as one-on-one follow-up and continued practice.

"While our company's typical power foundation customer has traditionally been older, we are talking more and more to younger, active consumers about how a power foundation can help them sleep better and enjoy their time in bed," said Chet Goldberg, founder of Bedmart. "With three strong power foundation options from Leggett & Platt as well as the companyís RSA training materials and consumer-oriented brochures, our sales associates are prepared to help shoppers create their ideal sleep environment."