Furniture Row Revives Ad Campaign

May 4, 2011  by in UnCategorized   

By Home Furnishings Business in Advertising on May 5, 2011

Furniture Row is reviving an award winning commercial for its Oak Express furniture retail brand.

The Oak Express "Not Natural" television ad campaign, once featured on syndicated TV program "World's Greatest Commercials" and BBC's "Commercial Breakdown," originally ran in the early 2000s.

"Our hope is that the commercials will not only bring nostalgia and laughs to television viewers, but that it also serves as a reminder to furniture shoppers that Oak Express is still committed to high quality furnishings made of natural woods," said Furniture Row National Marketing Director Bill McKendry, one of the campaign's creators.

Returning from the Oak Express campaign are the television spots "Teen Angst," "Officer," "Directions," "Repair Shop," "Green Lawn," and "Hair Spray." The "Directions" ad was once featured on the BBC television show Commercial Breakdown, which features humorous television commercials from around the world. "Repair Shop" and "Green Lawn" were both featured on the internationally syndicated television show Worlds Greatest Commercials. All the spots making a return have won numerous national and international awards for their creative excellence.

The Furniture Row Companies include more than 330  home furnishings and bedding stores in 31 states.