Kingsdown to Launch Bedmatch Technology

May 2, 2011  by in UnCategorized   

By Home Furnishings Business in Mattresses on May 3, 2011

Bedding vendor Kingsdown Inc. will introduce its new Bedmatch technology at Interzum, May 25-28.

Based on documented sleep research, including the recent Mattress Matters study conducted in collaboration with Research Triangle International and Doctors Krystal and Edinger the company worked with Sleep to Live Institute scientists and engineers to develop a unique and innovative diagnostic system that uses statistical measurements and calculations to help consumers pick the best mattress for them, regardless of brand or price point. 

Drawing on more than 15 years of research and development and 6 million profiles, the Bedmatch system uses 18 statistical measurements and over 1,000 calculations to assist the consumer in determining the best mattress and pillow options for their body type. By accommodating multiple mattress brands, Bedmatch is "brand agnostic" and its technology has been proven to boost consumer satisfaction. Printed recommendations give RSAs an easy reference guide to help consumers select the purchase option that best fits their postural support requirements. Retailers can offer the interactive technology in one of three in-store execution models.

"Bedmatch uses cutting edge technology to change the way people shop for mattresses," said Eric Hinshaw, chairman and CEO of Kingsdown, Mebane, N.C. "American retailers who have introduced the Bedmatch process in their stores have seen their close rate jump to 58 percent and their average sale increase to over $2,400. We are excited to have Bedmatch make its global debut at Interzum."