Natura World Launches Program With The Brick

May 1, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on May 2, 2011

Natural and organic bedding vendor Natura World has introduced a new latex mattress program at The Brick stores.

The Allure Latex mattress line, featuring a six-inch core of eco-friendly plant-based foam for support and topped with six-inches of premium Talalay latex, builds on the success of Natura's pillow program with Canada's largest full-line furniture retailer.

"We have enjoyed a wonderful relationship with The Brick for several years, starting with a few pillows, then doubling that number to six sku's, and now moving into mattresses," said Cambridge, Ontario-based Natura World President Ralph Rossdeutscher. "The Brick program is another example of increasing consumer interest in natural and organic sleep products, and we are happy to assist this important retailer provide them to their customers."

The Brick Group is based in Edmonton, Alberta.