Hanly Named Director of FBI Media Relations

April 21, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on April 22, 2011

Furniture Brands International (NYSE:FBN) has promoted Lisa Hanly to director, media relations, a newly created position.

Hanly, most recently senior brand manager at Broyhill Furniture, now is responsible for media relations, public relations and brand partnerships, as well as general communications work across a wide scope of St. Louis-based Furniture Brands projects.

An FBN marketing executive since 2009, at Broyhill she re-launched the brand's consumer Web site, worked on new advertising campaigns and managed public relations, product placement and a variety of brand partnership marketing initiatives. Prior to Furniture Brands and Broyhill, Hanly served as director of marketing at shoes.com and as a brand director for Brown Shoe Co.

"Lisa's marketing savvy and passion for our brands will be an asset to the organization," said FBN Chief Marketing Officer Jim Brenner. "She will not only help FBN effectively communicate our ideas and vision, but will be involved in the marketing operations of our organization and numerous projects that will continue to grow our portfolio of brands."

"I'm excited to leverage my brand management experience to support our mission of building brand power," Hanly said. "In today's environment of convergence media, our communications must be informed, powerful and accessible. I'm delighted to be a part of the FBN team and have the pleasure of working with some of the most powerful brand names in the furniture industry."