Art Van Launches Spring Catalog

April 13, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on April 14, 2011

Art Van Furniture has launched its 2011 Spring Catalog, spotlighting a "tried and true" design direction.

With a new theme song that borrows the melody of Rod Stewart's "Some Guys Have All The Luck," in upcoming commercials, Warren, Mich.-based Art Van will deliver "Some stores have all the style, Some stores have all the fun."

The 100-page catalog ranges from cozy family rooms to elegant living rooms. In addition to introducing spring trends in furniture, more than 70 percent of the merchandise is new, including the debut of Art Van's outdoor furniture department, Art's Backyard, a catalog within the catalog. Another section profiles Art Van's exclusive American-made Thread and Feather Collection, which allows shoppers to customize furniture, choosing from over 200 base and accent fabrics.

"Looking through this catalog is like looking through a fancy home and gardens magazine," said Kim Yost, Art Van Furniture CEO. "Our new catalog illustrates how to obtain those sophisticated looks using Art Van affordable products."

Events are planned in conjunction with the release of the catalog, including a chance to win a trip to Mackinac Island, and a Styleline Magazine fashion party held at the Royal Oak store on April 21.