PMP Names Ketcham Southeast Sales Manager

April 13, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on April 14, 2011

Bruce Ketcham has joined furniture sales promotion consultant Profit Management Promotions as regional manager for the Southeast United States.

Jamison, Pa.-based PMP, which specializes in furniture sales promotion, liquidation and consulting, recently opened an office in Wilmington, N.C.

Prior to joining PMP, Ketcham, a 25-year industry veteran, was the national vice president of sales and marketing for French Heritage. He also held executive level positions with Century Furniture and Hickory White Furniture, where his efforts helped generate a 42 percent increase in annual sales. Ketcham was also affiliated with such manufacturers as Hickory Chair and Simmons Co. He has also managed his own retail businesses and an advisory services firm. He has experience in designing strategic partnership programs for retailers designed to improve market share and brand awareness in their trading area.

"Our decision to hire a professional of Bruce's caliber supports our strategic growth plan, as well as the needs of our customers throughout the Southeast," said Michael J. Egan, president and founder of Profit Management Promotions.

Ron Cooper, PMP's national director of sales and marketing, added, "We're extremely pleased to have Bruce join the PMP team. His experience in all aspects of sales, marketing, account management and business planning will be invaluable as we manage our growing list of regional assignments in the near term, and as we broaden our national service offerings over the long term."

PMP has recently launched a series of sales promotions projects in Atlanta and South Florida, and it expects to sign on several more clients in the region this month. The firm's expansion plan also calls for hiring additional project managers to staff current and upcoming assignments for high-impact sales.