Retailer Groovy Scavenger Goes Online

April 3, 2011  by in UnCategorized   

By Home Furnishings Business in Furniture Retailing on April 4, 2011 Furniture retailer Groovy Scavenger is taking its discount and close-out strategy online with a new Web site.

Jeff Davis, founder of the retailer, opened the store that focused on eclectic, one-of-a-kind home furnishings last year in Asheboro, N.C. The strategy for the store is two part, Davis said. First, is to offer a unique retail venue that offers consumer special finds at a discounted price. The second part is to expand the brand model online.

A key component to the success of the retailer is forming partnerships with manufacturers and suppliers, Davis said.

"Because of my background in both manufacturing and retail, I understand how important, and sensitive, it is to maintain the integrity of €˜the brand€™ between manufacturers and their retail partners, discounters, and dot coms," Davis said.

In the store and online, Groovy Scavenger does not include brand names unless its vendor partners agree to being promoted and products offered are close-outs, overstocks or clearance items.

Davis said Groovy Scavenger's successful year in its small bricks and mortar store has proven the concept, and he thinks its ready to parlay into a successful online strategy.

The site boasts itself as featuring "the Coolest Furniture Deals on the Planet!" To promote its Web site, the retailer is in contact with its 4,000 deep customer database and more than 1,000 Facebook fans, as well as shoppers that find the Groovy Scavenger site virally online.

"Now, it€™s all about product and content," Davis said. "I€™ve been on the manufacturing side and it€™s crucial to move obsolete and overstocked products, but it€™s something that often gets shuffled to the back-burner.  We€™re continuously seeking out products and we need them NOW. Continually keeping enough, and continually keeping fresh, product is paramount and what makes the Groovy Scavenger/GroovyScavenger.com model so attractive to shoppers."

The Groovy Scavenger team is out this week at High Point Market searching for product and partnerships.

"We are anxious to establish new relationships across all sectors of the industry while we are all together in High Point for the show," Davis said. "Groovy Scavenger the store and the site, are evolving and improving at breakneck speed. The key to our success is access to the right goods at the right price. For all practical purposes, especially as it applies to our fledgling ecommerce initiatives, this is a start-up that will take time, patience and diligence to develop. That being said, we€™re confident that we have something special here and invite key vendor partners to join us on the ground-level in anticipation of things to come."