Bush Expands Sales Force

March 29, 2011  by in UnCategorized   

By Home Furnishings Business in Case Goods on March 30, 2011 Ready-to-assemble furniture vendor Bush Inds., Jamestown, N.Y., is expanding its nationwide sales force.

Under the direction of Karl Eulberg, vice president of sales, the sales team expansion includes 10 additional independent sales representatives in six geographic regions from coast-to-coast and will support the company's re-entry in the retail furniture market. 
 
"I'm truly excited to be building a strong sales team with such extensive experience and knowledge of the furniture industry," said Eulberg. "At Bush, we are dedicated to recruiting and training highly skilled professionals to represent our brands and introduce more of our products to the retail market. The 10 additional independent sales representatives are just the beginning of our stronger sales force."
 
Bringing more than 20 years of sales management experience with global furniture manufacturers, Eulberg leads the sales effort for Bush's Home Furnishings channel, which includes the new kathy ireland Office by Bush Furniture line. Prior to joining Bush, Eulberg served for six years as vice president of sales and marketing for kathy ireland Home by Martin, and another 10 years with Martin Home Furnishings and the brand as a manufacturer's representative responsible for the Colorado and Utah sales territories.
 
"Since joining our company earlier this year, Karl has played a pivotal role in creating new multi-channel sales opportunities for Bush Industries," said Jim Sherbert, CEO. "We're thrilled to be adding new team members to the Bush family and increasing our reach across the country. As we expand the kathy ireland Office line, our new sales team will be critical and a driving force in guaranteeing success."

The expanded team includes the addition of David Benitah, who has joined the company as territory manager for New England.

"Bush is a well-respected, value-focused organization and I'm excited to join its new sales team," Benitah said. "I believe the new kathy ireland Office products complement my current lines and will be well received by my customers in the New England market."

At the upcoming High Point Furniture Market, Bush will showcase the kathy ireland Office by Bush Furniture line, and also will unveil several new products that expand the kathy ireland Office line among its four distinctive collections with pieces that provide a complete family work and play environment. Bush returns to the Market in IHFC-W941.