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Wildwood, Chelsea House Set Production Agreement
March 24,
2011 by in UnCategorized 
By Home Furnishings Business in Business Strategy on March 25, 2011
Wildwood Lamps and
Chelsea House have a new agreement under which Wildwood will manufacture and distribute the Chelsea House line of home furnishings.
Under the agreement, Wildwood will distribute the Chelsea House product line from its factory in Rocky Mount, N.C. Customer service, sales and marketing will also be based out of this facility. Bill Cain, president of Chelsea House, will continue to develop product and manage the Chelsea House brand.
We are excited about this agreement and feel that this association with Wildwood will allow Chelsea House to take advantage of our strengths in supply chain management and customer service, said Russ Barnes, vice president of Wildwood. Our partnership will also enable Chelsea House to focus more energy on industry-leading product design.
The Chelsea House High Point showroom will remain in its current location in the 200 N. Hamilton Building.
I am extremely excited to partner with Wildwood Lamps, Cain said. Weve had a long relationship and our collaboration will result in an incredibly strong overall brand that will create even more product that our customer base has come to enjoy and expect from us over the years. I look forward to leading the Chelsea House brand as we take this important step towards elevated success.