Southerland Inks Deal with Sharper Image

March 24, 2011  by in UnCategorized   

By Home Furnishings Business in Bedding on March 25, 2011 Bedding supplier Southerland has signed a licensing agreement with The Sharper Image to produce a line of specialty mattresses under the brand.

The line will feature mattresses in memory foam, inner spring, air and latex as well as adjustable mattresses. Under the agreement, Southerland will have rights to manufacture and distribute Sharper Image branded mattresses to a range of retailers in the department store, bedding, specialty, club, e-commerce and mail-order channels in the U.S. and Canada.

"We are quite pleased to have partnered with Southerland as they exemplify the standards, workmanship and quality consistent with the Sharper Image brand," said Federico de Bellegarde, senior vice president at The Sharper Image. "Southerland€™s vast experience in product development, production and loyal retail relationships are paramount to their success. Moreover, the infusion of new technologies will create a truly unique offering to consumers."

David Corbin, co-president of Southerland, said the agreement with allow the company the opportunity to translate the Sharper Image quality into bedding.

"Furthermore, in national consumer research into brand awareness, The Sharper Image is well-regarded and receives high marks for quality, trust and respect as well as product relevance in the bedding category," Corbin said. "The Sharper Image brand license enhances our vision for Southerland€™s future."