Mattress Firm Shares How It Tracks Market Trends

March 23, 2011  by in UnCategorized   

By Home Furnishings Business in Business Strategy on March 24, 2011 It€™s not news that there€™s a lot of money to be made in bedding. Nor is it news that Mattress Firm  does a heck of a job with it. The news part of this article is to tell you how you can learn what Mattress Firm knows.

At the Home Furnishings Industry Conference in San Antonio, Texas, April 30-May 2, Craig McAndrews, vice president of merchandising of Mattress Firm, Houston, Texas, will make a presentation called "You Snooze You Win! Staying on Track with Bedding Trends."

You€™ll get first hand information on how this Top 100 mattress retailer is staying focused by staying agile. McAndrews will share insight on how Mattress Firm tracks trends in the market place, and how they adjust to market level nuances.
 
What Will You Learn? That will help you grow your bedding business?
 

• How to spot trends €“ Learn where you can go both inside and outside the bedding industry to understand current trends that are influencing both your customer and your sales teams.
• Understanding your customer €“ Who is buying from your store? Who is buying from your competition?  How can I improve my business? Learn how to use your own information and the information available from other resources to develop a plan to improve your results.
• How to test to success €“ How do you know if an idea will work? Learn how Mattress Firm applies the principles of pre/post/control testing to understand what works.
• How to win versus the guy across the street. In today€™s competitive environment it is important to develop success strategies down to the store level. Learn how a 600+ store retailer is attempting to win at every store.

Registration is still open. Home Furnishings Business is a sponsor as are other major players in the industry (sponsors listed below) Plus €“ there€™s really superb networking. Like seriously. I€™ve seen the list. You want to be there.

Sign up online now.  

You don€™t want to miss the room block, and market€™s coming €“ so €“ go for it. Today. 

Thanks -
Amy

SPONSORS: aspenhome; CFMA; HFB; IDS; IHFRA;  MicroD; NHFA; PFD; SEHFA; Serta; SHFA; WHFA; and WMC.  (Lots of initials huh?  Know what they stand for? Smart business €“ that€™s why they are sponsoring conference) The 1st 5 people to send me each initial€™s full name will get an HFB travel mug)