Naturepedic Launches Retail Program

March 16, 2011  by in UnCategorized   

By Home Furnishings Business in Mattresses on March 17, 2011

Organic mattress specialist Naturepedic will debut a new retail marketing program at High Point Furniture Market, April 2-7.

In space 413 of the International Home Furnishings Center's Main wing, Chagrin Falls, Ohio-based Naturepedic will highlight the program, which features twin, full and queen size children's organic mattresses.

"This kids' mattress program has been designed to offer healthier organic products for children," said Founder Barry Cik, a 25-year veteran Board Certified Environmental Engineer. He said today's mothers are very concerned about the health and safety of their children and they are looking for products that are non-allergenic, non-toxic, environmentally safe and void of harmful chemicals.

The program was designed specifically for furniture and mattress stores looking to offer healthier children's beds. A store can start with a placement of one or two floor models, or they can receive a full three-bed gallery. These mattresses can also be displayed in children's beds or bunk beds that the store may already be selling. In addition, Naturepedic offers crib and infant mattresses as well as accessories for all their mattresses, including organic waterproof mattress pads, quilted toppers, pillows, sheets, changing table pads, and more.

Naturepedic's beds are the first to feature LEVEL 3 of the Specialty Sleep Association's Environmental and Safety Program "truth in green marketing" tags. Naturepedic features such certifications as GREENGUARD and the Global Organic Textile Standard, and is a pioneer with the LEVEL 3 of the SSA program, which allows retailers and their customers to understand the contents of a mattress and to assure concerned consumers about safety and health issues.

According to Naturepedic, its rigorous crib and kids' mattress standards exceed requirements the U.S. government passed in 2009 banning several chemicals from the manufacturing process used to make baby mattresses.