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Boyd Launches Planet Sleep Line
March 10,
2011 by in UnCategorized 
By Home Furnishings Business in Bedding on March 11, 2011
Boyd Specialty Sleep has created a collection of three memory foam bedsPlanet Sleepaimed to give retailers an exclusive combination of benefits.
The Planet Sleep beds are eco-friendly in design and manufacture, said Dennis Boyd, Boyd president.
"We believe this specialty line delivers the complete package to retailers who want luxury memory foam products that are demonstrably different," he said. "These beds incorporate from four to seven inches of our exclusive open-cell memory foam layers, feature densities of up to seven pounds and total mattress profiles of up to 13 inches."
The top-of-the-line Planet Sleep model is expected to retail from $1,299 to $1,999 and uses three layers of memory foam on top of a high-density foam support base. The middle model has five inches of memory foam, including the company's channel-vented Stay-Cool layer.
To promote the Planet Sleep line, the company has created a point-of-sail program that includes matching headboards and foot protectorsboth with information insertsplus coordinated pillows in a textured suede look. The program includes a mini-mattress display to help retail sales associates explain the features and benefits of Planet Sleep mattresses.
The ultra premium feel and performance of this line, combined with the quality in-store presentation materials we have to support it, clearly deliver the brand message we want for Planet Sleep, Boyd said.