Dentale, Lambert Named VPs at Natura World

March 9, 2011  by in UnCategorized   

By Home Furnishings Business in Executive Changes on March 10, 2011

Natural and organic bedding producer Natura World has promoted Mark Dentale and Jim Lambert to vice president of sales for the East Coast and West Coast, respectively.

Dentale, of Northport, N.Y., is a 28-year industry veteran who joined Natura World, Cambridge, Ontario, in 2010 as a regional sales manager on the East Coast. Before joining the company, he held senior sales roles with Spring Air, Simmons, Sealy and Ashley. He is a graduate of the State University of New York at Albany.

Lambert of Cypress, Texas, joined Natura World in mid-2009 as territory sales manager for Texas. He is a 30-year industry veteran, having held prior executive sales roles with Simmons, Sealy, Tempur-Pedic and Serta. He is a graduate of Selden College, where he received his degree in business administration.

"Mark and Jim have made tremendous contributions to our company in growing their regions and territories in relatively short periods of time. The key component in that success is their ability to work with new and existing dealers to help them get the most value and opportunity from their Natura relationship," said Natura World President Ralph Rossdeutscher. "In these new roles, they will be resources for more of our dealers and sales associates in helping us to continue to build our brand."