HPU to Host Internet Marketing Symposium

February 28, 2011  by in UnCategorized   

By Home Furnishings Business in Internet on March 1, 2011

High Point University's International School of Home Furnishings & Design will sponsor an Internet marketing symposium during High Point Furniture Market on April 7.

The event will take place 9 a.m.-4 p.m. on April 7 in the Francis Auditorium in the Phillips School of Business.
 
Brian Thornfelt, general merchandise manager for e-commerce giant CSN Stores, will serve as keynote speaker for the symposium.

Lisa Foote, president of Minneapolis-based MixMobi.com, will present an overview of mobile marketing, along with typical costs and benefits. She'll share mobile marketing techniques that manufacturers and retailers can start trying immediately.

Leslie Carothers, president of The Kaleidoscope Partnership, will explain how manufacturers and retailers can work cost efficiently with national and local interior designers and design bloggers to drive traffic to websites and into local retail stores.
 
A four-member panel of industry professionals including two retailers and two manufacturers will present real-world case studies of how they are using social media marketing to build their businesses.
 
The symposium is designed to help companies engage their customers, create brand loyalty and drive sales, said Dr. Richard Bennington, the Paul Broyhill Professor of Home Furnishings at HPU.
 
"Our hope is that this seminar will help attendees gain a competitive edge by discovering ideas, best practices and emerging trends in online advertising, optimization and social media," Bennington said. "Bringing these experts from around the country will allow HPU students to get a behind the scenes look at techniques being used by businesses today. A great benefit it is for them to learn how some of the tools they are already using, like Facebook and blogging, can be used to drive customers to websites and into stores."
 
Seating is limited and based on a first come, first serve basis. Register online here.